Wednesday, October 20, 2010

Video: ABT Sportsline creates interactive Audi A1 experience

. Wednesday, October 20, 2010

ABT Sportsline has created a very cool bit of marketing for the new ABT Audi A1. Rather than the standard glamour shots and driving scenes, ABT offers users the chance to control a character throughout a series of videos. Starting in the lobby, your objective is to lead Carolin through ABT Sportsline's headquarters and find the ABT A1. Once she's found the car, you can send Carolin off in either the "Klecks", "Aloha" or "High Voltage" themes, each with a different journey and destination.

Click here for more information on the ABT Audi A1

Source: ABT Sportsline