Monday, July 11, 2011

Report: Audi to build U.S. assembly plant

. Monday, July 11, 2011

A report published today by Autoweek has confirmed that Audi is indeed planning to build vehicles here in the United States. The report notes that in addition to a U.S.-based assembly plant, Audi is considering building an engine and transmission plant here, all in an effort to facilitate the brand's growing North American demand. Details are still being hammered out but a final decision of location, model line and capacity should be made within the next 3 years. More after the jump.

We feel this is good news for both North American consumers and the Audi brand as a whole. Considering Audi's U.S. demand continues to see rapid growth, an American plant should help alleviate the long wait-times some buyers have been experiencing. As CEO Rupert Stadler points out: "Our dealers currently ask for more cars than we can deliver, our delivery times are still too high." Stadler continued in an interview with Autoweek: "It is totally clear that we need new production capacity in the U.S., the question only is when."

We imagine the new U.S. plant would produce popular models such as the A4, A3 and Q5 and most likely be located near VW's new plant in Chattanooga, Tennessee. But still, this news begs an important question, would you be more or less inclined to buy an Audi if you knew it was assembled in the U.S.? Or, would it have no impact on your decision? Let us know by commenting below or joining in on the discussion in our "Blogger Buzz" forum at Audizine.

Source: Autoweek