Tuesday, January 5, 2010

Video: Audi CMO Gives US Automakers a Few Pointers

. Tuesday, January 5, 2010

Bragging takes skill. Executed poorly, and you come off as pretentious. However, if you actually have the goods to back up your assertions, then more power to you. That is specifically the case with this video.

Audi America CMO Scott Keogh, points out just how well Audi is fairing in a tough economic environment. Mainly, Keogh defines just how well Audi excels when it comes to advertising and media relations. I'm sure a few of Detroit's auto-brass have seen this presentation, hopefully they took notes.

Source: YouTube via AdAge