Monday, December 5, 2011

Audi reports best-ever November U.S. sales; Eleventh straight record-setting month of 2011

. Monday, December 5, 2011

As the company's eleventh straight record-setting month this year, November's U.S. sales figures were yet another "best-ever" for Audi. Helping fuel the record report was continued demand for the all-new, 2012 Audi A6 which counted 1,379 vehicles sold (a 69.8% increase over the same period last year) and a major jump in TT sales (2,020 vehicles sold, a 115.8% gain over November, 2010's figure). Also worth noting were sales of the 2012 A8, which saw an impressive 38.4% increase. Full report after the jump.

• Vehicle sales up 3.6% vs. November 2010, the current U.S. record
• With 104,906 vehicles already sold in 2011, Audi tops previous annual sales record of 101,629 set at the end of last year
• Sales of the redesigned Audi A6 luxury models were up 69.8% in the month

HERNDON, Va., Dec 1, 2011 - Audi today reported its 11th straight record-setting month of sales for the year with 9,700 vehicles sold in November 2011, a 3.6% increase over the previous all-time record set a year earlier. Year-to-date sales ended the month up 15.2% with 104,906 vehicles sold, topping the previous annual U.S. sales record of 101,629 set at the end of last year.

“Having achieved our all-time sales record with a month to spare, we’re confident that the Audi momentum story will continue well into 2012,” said Audi of America President Johan de Nysschen. “Consumers clearly are responding to Audi’s superior product, unmatched engineering and progressive luxury positioning.”

Sales of the all-new Audi A6, one of the brand’s most technologically-advanced models, surged 69.8% to 1,379 vehicles sold in November 2011. Also up significantly were sales of the Audi A8, the brand’s flagship sedan, with a 38.4% increase over the same period last year.

Other highlights include:
• 2012 Audi A7 sustains momentum with 631 vehicles sold.
• Audi TT sales up 115.8% vs. November 2010, bolstered by increased demand for the Audi TT Coupe and TT Roadster, with 1,404 and 616 models sold YTD, respectively.
• Audi Q7 sales up 16.0% YTD, compared to 2010.
• Sales of Audi Q5 increased 3.5% in November.
• Sales mix for Audi TDI clean diesel models finished the month at 54.8% for the A3 TDI, 35.9% for the Q7 TDI.
• Audi Certified Pre-Owned sales of 2,688 vehicles mark the best November on record and the ninth-consecutive record month. YTD Audi CPO sales of 33,853 signify an annual sales record for Audi, eclipsing the previous record of 32,108 vehicles sold in 2008.
• For the record-setting month of November 2011, three Audi models recorded YTD sales increases of over 25.0%, including the Audi A8, the Audi R8 and the Audi TT model range.

- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’
models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
-All-new A7 model sales began in april 2011.
- 2010 A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models. 2011 A8 includes Audi A8 sedan and A8L sedan.
- TT includes Audi TT coupe’ and TT roadster models.

Source: Audi USA