Audi breaks annual U.S. sales record

As mentioned in earlier U.S. sales reports, Audi has been expecting to break an all-time sales record in America this year. As of Monday night, Audi of America reports that the company has sold 93,507 vehicles in 2010; a new all-time U.S. sales record. While this news is plenty to celebrate in its own right, today's report notes that - for the first time in company history - Audi is on pace to sell over 100,000 vehicles in America this year.

- Audi sold its 93,507th vehicle of 2010 Monday evening
- The old record of 93,506 models sold was set in 2007
- Audi sales executives confident of surpassing noteworthy 100,000 mark

HERNDON, Va., Dec 14, 2010 - Audi broke its annual vehicle sales record in the U.S. Monday evening when it recorded its 93,507th transaction of 2010. The sale eclipsed the old U.S. record of 93,506 vehicles sold in 2007.

“This is truly an historic moment for Audi as the brand continues on its established course to become the most successful premium brand in the U.S. and globally,” said Johan de Nysschen, President, Audi of America. “Setting a new sales record reflects on the exceptional work done by the Audi team and our dealer partners. But credit for this achievement also belongs to the American premium car consumer who is choosing the advantages of Audi engineering innovations.”

Mark Del Rosso, Chief Operating Officer, Audi of America said there is no question that the brand will exceed 100,000 2010 vehicle sales by the end of December and that it will aim for another record-breaking year in 2011.

“We are on target to surpass the 100,000 mark,” Del Rosso said. “And, with an energized dealer body and exciting new products still to come, we believe that topping the new record is our next objective.”

The U.S. will be the fourth market for Audi globally with sales exceeding 100,000 vehicles, joining China, Germany and the United Kingdom.

Source: Audi of America