Tuesday, November 2, 2010

Audi reports best-ever October U.S. sales

. Tuesday, November 2, 2010

For the seventh time this year, Audi breaks another monthly U.S. sales record. Not surprisingly, Audi of America is reporting the company's best-ever October U.S. sales for both new and certified pre-owned vehicles in company history. These latest figures put the brand on pace to set an all-time U.S. sales record for 2010. Full report after the jump.

- October marks seventh record-breaking month of year and three consecutive months of record-setting achievements for the brand
- October 2010 new sales of 8,128 vehicles surpasses previous October record set in 2008 with 7,443 Audi vehicles sold; Audi A3, Q5 sales jump significantly.

- Certified Pre-Owned sales of 2,400 vehicles marks the best October for Audi CPO in the last six years, since 2004

HERNDON, Va., Nov 2, 2010 - Audi today sustained its 2010 momentum with record-setting October U.S. sales, which surpassed the prior October record set in 2008 by 685 vehicles. Leading into a promising fourth quarter, October 2010 sales of Audi cars and SUVs not only marked the seventh record month of 2010, but also comes on the heels of the company’s all-time third quarter record in Audi U.S. sales history of more than 25,000 vehicles sold.

For October, Audi sold 8,128 vehicles, a 10.5% increase over the 7,358 vehicles sold in October 2009. Year-to-date in October 2010 Audi new sales rose more than 15% versus its prior year-to-date total of 66,876 vehicles sold. Audi also recorded a record-breaking 30% increase in its total CPO sales, as compared to the previous October.

Overall, these results continue to keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

October 2010 Audi A3 sales not only jumped 144.9% from a year earlier as consumers continue to demand the Audi A3 TDI clean diesel, which is the reigning 2010 Green Car of the Year, but also experienced more than a 10% increase quarter-to-quarter. In addition, Audi Q5 crossover sales rose nearly 70% when compared to October 2009 and Audi Q7 sales also showed a nearly 20% rise from September 2010 with 789 vehicles sold.

Audi has enjoyed significant sales growth across all U.S. regions as October 2010 marks three consecutive record-setting months for sales.

“There is no denying that Audi is firing on all cylinders as we continue to set the pace as the benchmark for the luxury vehicle market,” said Audi of America President Johan de Nysschen. “We are very pleased that consumers continue to reward Audi for its superior craftsmanship, performance and efficiency, as 2010 looks to be the best year Audi has ever enjoyed in the U.S. market.”

Audi sales highlights – October 2010
• October 2010 ranks as the best October in Audi of America history.
• Audi sales continue on track to set a U.S. record in 2010.
• Audi A8 sales numbers fell as the brand prepared to introduce the thoroughly redesigned 2011 Audi A8 flagship model in late November.

Audi Q5 and Audi Q7 October sales and news notes
• Audi Q5 sales in October second only to A4.
• Audi Q5 sales up 69.5% for October and 77% CYTD.
• Audi Q7 sales up 17.6% for October and 8% CYTD, with TDI as 36.4% of mix in October

Audi A3, A5 and A6 October sales and news notes
• Audi A3 sales rose 144.9% in October; up 72% CYTD. A3 TDI is 46.5% of mix.
• Audi A5 sales up 25.9% YTD.
• The Audi A6 luxury sedan continued sales resurgence: up 26.1% in October; up 30.1% CYTD.

Audi Certified Pre-Owned sales and news notes
• October 2010 CPO sales experienced 30% uptick to 2,400 vehicles from 1,845 a year earlier.
• October 2010 was the best October for Audi CPO in the last six years, since 2004.

Source: Audi of America