Wednesday, April 7, 2010

Video: AdAge interviews Audi CMO Scott Keogh on Audi's marketing plan

. Wednesday, April 7, 2010

AdAge took the opportunity to pose "auto marketing's biggest questions" to five marketing leaders of the auto industry. One executive interviewed was Audi CMO Scott Keogh, who explains in the video; Audi's marketing strategy, the introduction of TDI in the USA as well as how Audi is able to keep momentum of positive consumer awareness.

In addition to the video, AdAge covers other questions posed to Mr. Keogh along with marketing execs from BMW, Ford, Hyundai and Volvo. Click here to read the full article.

Source: AdAge