Audi kicks off 2010 with record January sales

Audi starts off 2010 with some record news. January's full month sales report a record 37.9% growth over the same period of 2009. One key note is that purchases of the 2010 Audi A3 TDI drove sales of the A3 segment up an astonishing 106.2%! Looks like American's aren't quite as adverse to diesel as many would have thought.

Audi reports record January sales to open 2010

- Latest full-month results surpassed January 2009 sales by 37.9%
- 2010 Green Car of the Year drives 106.2% Audi A3 sales gain

HERNDON, Va., Feb 2, 2010 - Audi today reported January U.S. sales of 6,510 luxury performance cars and SUVs, which accounted for a 37.9% overall increase from January 2009. The results followed strong year-end sales that gave Audi the largest 2009 market share gain in the imported luxury vehicle sector.

Sales of the Audi A3 jumped 106.2% largely due to the availability of the A3 TDI clean diesel model, which won the 2010 Green Car of the Year award at the Los Angeles Auto Show in December.

In fact, the fuel efficiency and greenhouse gas emissions benefits of TDI technology continued to provide a winning story for Audi in January 2010. For the month, the A3 TDI made up 50% of all A3 sales, while demand for the larger Q7 TDI model constituted 48% of all Q7 sales. That level of demand far exceeds original expectations for TDI sales when Audi introduced the two models last year.

Sales of the Audi A4 sedan, the best-selling model in the Audi lineup, rose 60.3% in January 2010 compared to a year earlier. Sales of all A4 variants rose a solid 34.3% from a year earlier when the A4 Cabriolet was still available.

“Having ended 2009 on such a high note, it was important to ensure that our success was substantive and enduring,” said Johan de Nysschen, President, Audi of America. “January sales figures reinforce the notion that our momentum is the byproduct of relentless innovation years in the making.”

Source: Audi