Wednesday, January 13, 2010

Video: Audi Targeting Hipsters for New A1

. Wednesday, January 13, 2010

High Gear Media recently uploaded this video, titled "Audi A1 targeting young, urban premium buyers" (aka "Hipsters"). Set in a trendy, upscale bar, Audi Board Member for Marketing and Sales, Peter Schwarzenbauer speaks about Audi's target demographic for the new A1.

As we already know Audi has excluded the A1 from their future United States lineup. Considering their target demographic, you'd think that would be far from the case. Note to Audi: we'd be more than happy to give you a Hipster-tour of say, Williamsburg, Brooklyn. We think Audi would be surprised by how many A1's would sell here in the U.S.

Source: High Gear Media (YouTube)