Audi introduces "Green Police" social media campaign to support Super Bowl ad

Have you heard of the Green Police? You may be wondering where this environmental police force came from and who's behind the new social media campaign. Well, it's the good folks at Audi that are creating a series satirical videos made to promote anything from using one napkin per sandwich to the choice of paper or plastic at the supermarket.



The Green Police is a series of social media programs in support of Audi's third Super Bowl ad promoting the 2010 Audi A3 TDI "Green Car of the Year". A series of "public service announcements" and quizzes introduce the Green Police, eventually leading to a spot in Audi's new Super Bowl commercial.

"The Green Police is, in many ways, a representation of the impact every day choices have on the environment— from choosing paper or plastic bags at the grocery store and drinking bottled water to the type of car we drive," said Scott Keogh, chief marketing officer, Audi of America. "The star of our ad is the Audi A3 TDI, awarded the Green Car Journal's 2010 'Green Car of the Year' award, and clearly a great option for customers who want to be greener without sacrificing the thrill of driving."

Keep track of the Green Police via their YouTube channel and by following @TheGreenPolice on Twitter.

Press Release:

Audi Announces Social Media Campaign to Support Super Bowl Ad

-- Audi Super Bowl ad is third consecutive entry after success of past two ads

-- Green Police-themed ad supported with a unique social and viral media campaign

-- Campaign now live at www.youtube.com/greenpolice

HERNDON, Va., Jan. 27 /PRNewswire/ -- Audi announced that it has created a series of social media programs in support of its third Super Bowl ad.

Both the ad and the social media elements will introduce the Green Police, an enforcement team created to protect and conserve the environment. In appropriate Super Bowl satirical fashion, the Green Police will produce "Public Service Announcements" designed to advise consumers on ways that they can make better choices to protect the environment. Fans can also take part in a Green Police quiz, designed to help the public understand the right choices when making complex decisions each day in order to become better global citizens.

These videos are now live on a dedicated Green Police YouTube channel at www.Youtube.com/greenpolice.

"The Green Police is, in many ways, a representation of the impact every day choices have on the environment— from choosing paper or plastic bags at the grocery store and drinking bottled water to the type of car we drive," said Scott Keogh, chief marketing officer, Audi of America. "The star of our ad is the Audi A3 TDI, awarded the Green Car Journal's 2010 'Green Car of the Year' award, and clearly a great option for customers who want to be greener without sacrificing the thrill of driving."

On their way to Miami, a number of athletes and members of the media will drive Audi TDI clean diesel vehicles from the Audi headquarters in Herndon, Virginia, as they compete in the Audi Efficiency Challenge. These competitors will vie for the opportunity to assign a $20,000 donation to the charity of their choice.