Saturday, June 16, 2012

Audi reports best-ever May U.S. sales; 17th consecutive record-setting month

. Saturday, June 16, 2012

As the company's seventeenth straight record-setting month, May's U.S. sales figures were yet another "best-ever" for Audi. Notable contributors to the record report were sales of the 2012 Audi A6 (increasing 54% over the same period last year and representing 34.2% of May's total sales) and a 14.6% jump in R8 sales. Full report after the jump.

HERNDON, Va., May 31, 2012 - Audi today reported record-setting May sales with a 10% increase to 11,503 new vehicles sold, marking the 17th consecutive month of unprecedented sales in the U.S. May sales not only represented all-time record total sales for the January-May period, but also marked the fifth-best month ever for the brand, exceeding more than 11,000 in total vehicle sales.

“Consumers are responding favorably to Audi as 17 consecutive months of record-setting sales attests,” said Audi of America President Johan de Nysschen. “Audi’s progressive luxury and technologically advanced vehicle portfolio continues to set the pace in the high-end sector of the luxury car market.”

Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 54% YTD and represented 34.2% of total May sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 125% of the Audi May gain.

May year-over-year results were buoyed by strong premium vehicle performance of the Audi A6 increasing 260.2% to 1,693 vehicles sold. Sales for the design-forward Audi A7 continued with 792 vehicles sold, while sales of the Audi R8 coupe jumped 14.6% to 47 vehicles sold in May.


- May 2012 ranked as the best May in Audi of America history, marking the fifth-best month ever for the brand.
- Audi A6 sales up 260.2% compared to May 2011; YTD sales grow 124.7% compared to previous period.
- Audi A7 YTD sales increased 194.8%, compared to previous period.
- Sales of Audi Q5 increased 5% compared to May 2011; YTD sales up 14.4% compared to previous period.
- Audi Q7 recorded an 8.8% boost in sales with 919 units sold, compared to May 2011.
- Sales of the Audi R8 coupe rose 14.6%, accounting for 47 vehicles sold within the total 90 new vehicle sales for the sports car line in the month.
- Audi A4 sales remained steady despite an inventory draw down in advance of the updated 2013 models just now reaching dealership showrooms.
- Audi May Certified Pre-Owned sales jumped 16.9% compared to vehicles sales from April 2012.

Source: Audi of America